I got my first “real” job as a writer working at a celebrity gossip website. My tongue-in-cheek humour gave the site a distinct personality which led to my manner of writing becoming the house style with other reporters adapting their tone to align with mine. When writing scandalous stories about Britney Spears became too much, I dabbled in all sorts. Content creation for an arts charity website, script-writing/supervising for a production company, social media management at a digital music agency (my most notable client being Ellie Goulding). I’m a pretty versatile copywriter because of all this. I’ve been working in advertising for the past five years as a conceptual copywriter, doing all sorts including narrative storytelling and building tone of voice. Throw in a bit of strategy and creative direction and there you go, that’s me. Away from work, I like to sit on my sofa. Or sleep.
- Bvlgari | Anti-Valentines"Roses are dead, sapphires are blue…" While most brands used the season to focus on love, couples and togetherness, we guided Bvlgari the opposite direction to honour the anti-valentine. The woman treating herself, refusing to share, owning her independence. A set of Instagram posts were concepted and shot alongside cynical copy punctuating the anti-valentines day narrative. Proof that you don’t have to wait for someone to buy you jewels – you can buy them yourself.
Projects credited in
- Ronaldo vs. Ronaldon'tWe’re all guilty of negative thoughts. Cristiano's no different. But how did he turn doubt into confidence and success? To kick off the FIFA 2018 World Cup, we collaborated with Nike Football to create the “Believe” campaign. Leading it, were three short films about Cristiano Ronaldo’s unerring positivity, manifested through the two voices battling in his head – RonalDO and RonalDON’T. We interviewed Cristiano to uncover key moments of his life and the internal conflict that shaped his caree