We’re all guilty of negative thoughts. Cristiano's no different. But how did he turn doubt into confidence and success?
To kick off the FIFA 2018 World Cup, we collaborated with Nike Football to create the “Believe” campaign. Leading it, were three short films about Cristiano Ronaldo’s unerring positivity, manifested through the two voices battling in his head – RonalDO and RonalDON’T.
We interviewed Cristiano to uncover key moments of his life and the internal conflict that shaped his career.
Shared by the man himself to his 133mil fans, the first video was viewed over 6mil times.
It was also featured on websites such as Hypebeast, Soccerbible, Sportquake and Huh magazine.
Creative Director: Toby Burnett
Associate Creative Director: Adrian Stannard, Alvin Helmandi
Art Director: Nicole Chen
Copywriter: Rob James, Harjeet Mander, Joseph Davies