About me

Captivating audiences through the playful use of art, copy, and science. Having held key creative roles in 4 countries over the course of a decade, I've had the opportunity to make award-winning work that is loved the world over. I am now at AKQA London as an ACD.

QuestionsProjectsExperienceTeam

Projects

• 6

  Blockdown SimulatorBlockdown Simulator sets out to make it simpler to understand how social distancing impacts a pandemic crisis, especially for younger audiences.
• 1

  Nike - You Can't Be Stopped“You Can’t Be Stopped” highlights the resilience and perseverance of all athletes and celebrates the motivations that keep all us going. The film features a collective of everyday and elite athletes, including Naomi Osaka, Marcus Rashford, Kevin Durant, Sabrina Ionescu, Simone Manuel, Leo Baker, Ibtihaj Muhammad and more.

Projects credited in

• 61

  VSCO / Make It Anywayx 3 doc Shoot on 16mm Kodak Film. We have created a 3 part documentary series to celebrate VSCO creative community. The films respectively profile the New York-based painter and illustrator Mónica Hernández, the London-based illustrator, filmmaker and collagist Shaquille-Aaron Keith, and the Montreal-based photographer Gab Bois, and are led by British underground filmmaker Jess Kohl. The series explores the ever-evolving nature of the creative process, with each installment blending intimate a
• 4

  INTER MIAMIAs a city, Miami is open to everyone, regardless of creed or culture; a beacon of inclusivity in an often divided political and media narrative. The city of Miami merits a team that champions and reflects its values – a club that transcends the game; a club that belongs to everyone. We helped launch the new Miami MLS franchise with David Beckham, telling the story of the club, celebrating the city and culture of Miami and driving excitement, anticipation and a huge increase in registered fans
• 11

  Ronaldo vs. Ronaldon'tWe’re all guilty of negative thoughts. Cristiano's no different. But how did he turn doubt into confidence and success? To kick off the FIFA 2018 World Cup, we collaborated with Nike Football to create the “Believe” campaign. Leading it, were three short films about Cristiano Ronaldo’s unerring positivity, manifested through the two voices battling in his head – RonalDO and RonalDON’T. We interviewed Cristiano to uncover key moments of his life and the internal conflict that shaped his caree

Work history

Senior CreativeAKQA
Feb 2017London, United KingdomFull Time
Working to make people fall in love with these brands every day: Nike | Apple | Activision | IBM | Riot Games
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Senior CreativeFred & Farid
Aug 2014 - Aug 2016Shanghai, ChinaFull Time
Had a blast working at one of the most progressive ad shops in Shanghai.

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Skills

• Copywriting
• Ad Copywriting
• Brand Storytelling
• Brand Tone
• Marketing
• Advertising
• Art Direction
• Feature Writing