Projects credited in
- Ronaldo vs. Ronaldon'tWe’re all guilty of negative thoughts. Cristiano's no different. But how did he turn doubt into confidence and success? To kick off the FIFA 2018 World Cup, we collaborated with Nike Football to create the “Believe” campaign. Leading it, were three short films about Cristiano Ronaldo’s unerring positivity, manifested through the two voices battling in his head – RonalDO and RonalDON’T. We interviewed Cristiano to uncover key moments of his life and the internal conflict that shaped his caree
- Nike Football Pro GeniusFootball training for the brain.17
Skills
- Ad Copywriting
- Ad Concept
- Strategy
- Brand Tone
- Brand Storytelling
- Strategic Planning
- Copywriting