BWW i4 Digital Sculpture

  • Jon Emmony

The new concept BMW i4 is visualised and reimagined in this art film produced for, and presented at, Ukrainian Fashion Week 2020. An Artificial Intelligence was trained on press imagery and CAD data of the car, directed to create new interpretations of the car's shape and form. Abstract digital sculptures symbolise elements of the car's design, building to a final reveal where the car is born from these new forms of digital matter, interpreting the car's marketing tagline - a sign of a new era.