Proper Byron
When Byron asked us make a book abouttheir brand, we used hand drawn type and illustrations and created something that wouldn’t look out of place in one of their restaurants. As they open morerestaurants outside London, they’ll need to formalise how they recruit people. Again, we’re keeping the design looking like it’s from a new restaurant not commissioned by a big HR department.
Drinks menu
We wanted Byron to see beyond the go-to options of Peroni and Coke. Byron have always positioned themselves as long term craft enthusiasts and so we wanted their drinks menu to reflect this. We brought each category to life by teaming up with illustrator Jordan Andrew Carter to create a proper, all-singing, all-dancing drinks menu. We wanted to showcase the hero products from the mega Freakshakes to Cherry Soda – all perfect pairings for their tasty burgers.