Byron

When people get a job at Byron, we don't want them to feel that they've joined a faceless chain. Byron's not like that, each restaurant's different. So when they asked us to make a book about their brand, we used hand drawn type and illustrations and created something that wouldn't look out of place in one of their restaurants. As they open more restaurants around the country, they needed to formalise how they recruit people. We chose to keep the design looking like it's from a new restaurant, rather than being commissioned by a big HR department.