For C&A's sponsorship of Lollapalooza Brazil 2016, me and Flavia Andreucci Alves were assigned as project co-leaders. Our job was to manage the relations between the events agency, the advertising agency and Lollapalooza's team, in order to create an incredible space for the two days of festival.
In this year, we decided to bring a truck, which we called Fashion Truck, with different activities to entertain people attending to the festival. We offered them makeup and hair done by professionals, flash tattoos, workshops for accessories customization, photos for their own "band covers", dj and showed them C&A inspired collection.
Advertising agency: DM9DDB |
Events agency: Netza |
C&A: Mariana Moraes, Barbara Carrion and Flavia Andreucci Alves