About me
Fashion marketing professional with double citizenship Brazilian/Italian looking for opportunities in London
Projects
- Rebranding Gang on Social MediaI rebranded the fashion retailer Gang on Social Media, creating a unique identity to it. Following there are some pictures that were produced by me. Models: JOY and ARO Photo and edit: Rodrigo Gorski and Gian Michailoff Creative concept and coordination: Barbara Carrion
- C&A at the Olympic Games Rio 2016I was the project Leader to C&A's sponsorship of the Olympic Games Rio 2016. C&A was responsible for creating and delivering Brazil's team uniforms for the Games Opening Ceremony. My job was to manage the relations between the Fashion Designer chosen to create the uniforms (Lenny Niemeyer), the Brazilian Olympic Committee, the supplier and C&A, in order to meet everyone's needs and deliver a successful project. Also, I worked with the advertising agency and creative teams to launch a campaign starring some of the athletes and models (sports + fashion worlds put together). Finally, I organized the launch of the uniforms press conference and some marketing activities to create buzz surrounding C&A's sponsorship.
- C&A at Lollapalooza Brazil 2016For C&A's sponsorship of Lollapalooza Brazil 2016, me and Flavia Andreucci Alves were assigned as project co-leaders. Our job was to manage the relations between the events agency, the advertising agency and Lollapalooza's team, in order to create an incredible space for the two days of festival. In this year, we decided to bring a Carousel to the event. We wanted to mix people and styles in a retro and thematic fun space - where we could show C&A's last collection, inspired in the 70's and 80's.
- C&A at Lollapalooza Brazil 2015For C&A's sponsorship of Lollapalooza Brazil 2016, me and Flavia Andreucci Alves were assigned as project co-leaders. Our job was to manage the relations between the events agency, the advertising agency and Lollapalooza's team, in order to create an incredible space for the two days of festival. In this year, we decided to bring a truck, which we called Fashion Truck, with different activities to entertain people attending to the festival. We offered them makeup and hair done by professionals, flash tattoos, workshops for accessories customization, photos for their own "band covers", dj and showed them C&A inspired collection.
- Primark Photoshoot - Styling Project LCF (London College of Fashion)This project was an assignment for my Styling class in my Study Abroad Semester at London College of Fashion. I was creative director in it, responsible for the concept, the production, the team and the post production, also I styled the looks with two other classmates. We did it with zero budget, but a lot of willingness to do it.
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Work history
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Marketing AnalystGANG
Porto Alegre, BrazilFull Time
Content Creation for Social Media:
- I created an identity for the brand, which previously lacked it
- I delivered an Instagram follower growth of 55% in 1 year
- I increased the brand's Instagram's organic engagement by 3x and total engag. (paid + org) by 16x (oct 2017x2018)
- I do research for references for content creation
- I plan and coordinate the photo shoots
- I do the recruitment of staff (models, photographer, etc.)
Social media planning:
- Posts programming
- Headlines creation
- Media programming (social)
Communication for the brand's website (gang.com.br):
- I coordinate the delivery of the communication created by our advertising agency for the website (banners, weekly email marketing, pop-ups, hotsites, etc.)
- I produce and deliver photos for website materials
- I created a guide and manage the product photos for the website
Customer Service Center for social networks:
- I created automatic responses and conversation guides and monitor the interactions made by the team with our customers
Involvement in the planning strategies for the Lins Ferrão Group (Gang and Pompéia)
Participation in the semester planning meetings for the campaigns
- A highlight for the involvement in the TV campaign #NoFilter 2018. I participated in the meetings for the creation and approval of the film, and have done all of the casting, negotiation and coordination of the 50 models that participated
Creation of monthly reports of pop culture and news related to marketing and trends
Management of the group for brand fans/customers (Gang Club)
Casting of models for catwalk, campaigns and photos for the website:
- I defined a profile for Gang models
- I managed a low budget with success
- I discovered and developed new talents
Relationship and content creation in partnership with Gang stores:
- Creation in partnership with the stores of photos and Instagram stories, delivering a higher engagement with the teams and clients
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Trainee Marketing ManagerC&A
- São Paulo, BrazilFull Time
Trajectory:
Operations: Six-month long training in a store in the city of Nova Iguaçu, Rio de Janeiro.
Had the opportunity to get to know and work in both the operation and administration of the store, ending the period in the manager position. During this time, could also learn about
visual merchandising and coordinate teams of employees focusing on the store's results both
in retail and electronics sales, and on the financial transactions sector (cards, insurance, credit).
Commercial: Five months in the company's children's clothing team. Learned about
the entire buying structure in the different existing roles (Planning, Fashion, Sourcing
and Product).
Marketing: Worked at the Marketing department for 1 year and 9 months. Had
the opportunity to participate in projects and lead various fronts (online and offline).
Managed the press office relations; Led the C&A Olympic Games Rio 2016 sponsorship project (management of the official uniforms delivery, launch event, marketing initiatives, campaign production); Worked with and developed a brand guide for C&A’s e-commerce; Developed a cost optimization project (special packaging); Created and managed the audio content for the 300 stores in Brazil; Co-led the two years of C&A’s sponsorship of Lollapalooza Brazil; Created artwork and concepts for photo, communication and special projects; Developed layouts and content for presentations at conferences and events for the company's Management Team; Organized launch events for special Collections and new stores; etc.
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Skills
- Events
- Excel Skills
- Making Presentations
- Design
- Brand Creative Strategy
- Brand Sponsorship
- Visual Merchandising
- Press Office
- Advertising Planning
Education
Fashion Media and CommunicationUniversity of The Arts London (UAL)
- London, United Kingdom
London College of Fashion Study Abroad Semester
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Advertising and MarketingESPM - Escola Superior de Propaganda e Marketing
- Porto Alegre, Brazil
Bachelor in Social Communication with Qualification in Marketing and Advertising