C&A at Lollapalooza Brazil 2016

  • Barbara Carrion
For C&A's sponsorship of Lollapalooza Brazil 2016, me and Flavia Andreucci Alves were assigned as project co-leaders. Our job was to manage the relations between the events agency, the advertising agency and Lollapalooza's team, in order to create an incredible space for the two days of festival.
In this year, we decided to bring a Carousel to the event. We wanted to mix people and styles in a retro and thematic fun space - where we could show C&A's last collection, inspired in the 70's and 80's.

Advertising agency: AlmapBBDO |
Events agency: Gael |
C&A: Mariana Moraes, Barbara Carrion and Flavia Andreucci Alves