CADBURY 2:58PM LULL

VCCP came up with the campaign ‘Cadbury 2:58pm LULL’, that worked around the idea that most of us experience the afternoon lull, which is the time of the day we could use a ‘boost’. The activation happened on Canary Wharf in London with a kiosk with headphones to give guests the chance to take a minute out of their day and be “supercharged with wisdom” from Capital FM’s Roman Kemp. And for 1 minute, they were giving out Boost Bars at 2.58pm precisely. I have helped on a series of animation around the Boost and New Boost +Protein bars, that were also used for D6 Panels and Social Media