Matthew Smith

Matthew Smith

Business DirectorUnited Kingdom
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Connections
Pip Jamieson
Monty Verdi
Kenneth M
Matthew Smith

Matthew Smith

Business DirectorUnited Kingdom
Projects
  • O2: Be more dog
    O2: Be more dog
Projects credited in
  • Cadbury Dairy Milk Oreo
    Cadbury Dairy Milk OreoThe brief was to launch the new Cadbury Dairy Milk Oreo - confectionary crack - by sampling it. This lets us do a social campaign. The idea was to create a challenge, one influencer had to share thousands of chocolate bars over a set amount of time. So we looked for a person who was present on all social channels to create content with them. We found Arron Crascall, who screamed through the meeting room how much he loves Cadbury’s chocolate. Arron became the frontman and we were his writing room
  • David Sykes- Cadburys Brunch Bar
    David Sykes- Cadburys Brunch BarDavid Sykes shoots Cadbury's Bruch Bar for when you need a proper break
  • Cadbury Mini Eggs
    Cadbury Mini EggsDOOH & OOH Easter campaign for Cadbury Mini Eggs
  • CADBURY 2:58PM LULL
    CADBURY 2:58PM LULLVCCP came up with the campaign ‘Cadbury 2:58pm LULL’, that worked around the idea that most of us experience the afternoon lull, which is the time of the day we could use a ‘boost’. The activation happened on Canary Wharf in London with a kiosk with headphones to give guests the chance to take a minute out of their day and be “supercharged with wisdom” from Capital FM’s Roman Kemp. And for 1 minute, they were giving out Boost Bars at 2.58pm precisely. I have helped on a series of animation aroun
  • Cadbury x AgeUK 'The Originals'
    Cadbury x AgeUK 'The Originals'#DonateYourWords Colour by Toby. Director: Billy Boyd Cape Producer: Georgina Smith EP: Medb Riordan Production company: Academy Films DoP: Robbie Ryan Casting: Sue Odell Design: Kelly Sinclair Smith Edit: Billy Mead @ Tenthree Editing Music: Luis Almau & Luke Fabia @ SoundTree Sound Design & mix: Jack Sedgwick @ Wave Studios Colour: Toby Tomkins @ Cheat Colour Producer: Théa Dagnaud Post Prod: Freefolk Agency: VCCP CDs: Chris Birch & Jonathan Parker Creatives: James Rafter & Myles Vincent Age
  • Cadbury - Glass and a Half Shop - experiential and social campaign
    Cadbury - Glass and a Half Shop - experiential and social campaignCadbury - Glass and a Half Shop - experiential and social campaign
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Work history
    VCCP logo
    VCCP logo
    Business DirectorVCCP
    Full Time
    Business Director on O2.
Skills
  • Advertising
  • Presenting
  • Brand Management
  • Business Development
  • Client Services
  • Marketing Strategy
  • Pitching
  • Strategic Planning
  • Consumer Behavior
  • Creative Thinking
  • Relationship Management
  • Social
  • Digital Expertise
Education
    Bachelor of Applied Science (Multimedia Technology)
     - Melbourne, Australia
Awards
    VCCP logo
    VCCP logo
    Campaign: Agency of the YearVCCP
    VCCP logo
    VCCP logo
    Campaign: Campaign of the YearVCCP
    "Be more dog" for O2 voted Campaign of the Year.
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