Cadbury

Cadbury put out a new bar - but no one was trying it. So we created a sharing campaign on steroids. A Brewster’s Millions style challenge where our talent - viral hitmaker Arron Crascall - had to share 50,000 bars in just four weeks. It was Cadbury’s best performing social campaign. Ever. And won us a big old blunt instrument otherwise known as a Campaign New Thinking award.