Cadbury Free the Joy Sampling Campaign @ Multiple Nationwide Train Stations 2017

As part of Cadbury's 'Free the Joy' Campaign I was briefed to activate a mass sampling campaign which was based on a personality test. Consumers were asked by our Cadbury brand ambassadors whether they liked classical music OR modern music, and their answer dictated which Cadbury sample they received from the giant flight cases. This campaign was activated at multiple main line stations from Liverpool & Manachester to London Waterloo.