About me

With a growing passion for events and experiential marketing, I try to immerse myself within the industry wherever possible! I achieved a Upper Class Second Honours (2:1) in BA Honours Fashion Business from the London College of Fashion which I undertook on a part-time basis to enable me to gain a vocational qualification whilst acquiring experience in the Events, PR & Marketing industry. I have also been able to apply what I have learnt through my degree to my experience within the industry especially when working on brand experiences, event proposals, pop-up shops and product launches. And now after a number of years I am still determined to continue building a career within the events sector, and continue to do so by challenging myself on working for a number of different clients and brands on a variety of briefs and also embarking on the exciting journey of developing my own brand and event styling business.

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Projects

• 10

  Gucci Flyposting Campaign - GucciFest 2020I activated the following flyposting campaign for Gucci part of Kering Group, to advertise their upcoming online cinematic 7 part festival: GucciFest. For this campaign we utilised key 48sheet sites across London with a primary focus on sites in East London.
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  Bottega Veneta Flyposting 2020Fashion powerhouse Bottega Veneta is the hottest brand to be seen in right now, so it was a privelege to activated a flyposting campaign for the latest collection. Targeting East London primarily I devised a strategic multi-site campaign which saw the streets covered in Bottega Veneta!
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  Mondelez Cadbury Orange Twirl Flyposting CampaignTo celebrate the launch of Cadbury Orange Twirl I activated a mini flyposting campaign for the brand across London. An exciting project to work on given the current climate of COVID-19.
• Spring Floral Bench @ INTU Milton Keynes
• MAC Pro event with Val Garland @ The Yard, Shoreditch 2013“Why be ordinary when you can be extraordinary” At the beginning of my career I had the pleasure of working on the MAC Pro event hosted by the iconic make-up artist Val Garland at The Yard, Shoreditch. A variety of press/media and beauty industry professionals were exclusively invited to be swept away into the world of Val Garland - a runway collection of Val’s makeup designs from W Magazine, British Vogue, Jeremy Scott, Vivienne Westwood, Alexander McQueen and Lady Gaga. The event consisted
• EOne - Queen & Slim FlypostingTo promote EOne's latest movie Queen & Slim, I activated a London-wide flyposting campaign taking over multiple sites of varying different sizes and as such the creative was adapted to suit.

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Projects credited in

• 1

  Maxfactor Facefinity Foundation Pop-Up //2019To celebrate the relaunch of Max Factors no.1 foundation - Facefinity, we created an immersive pop-up tunnel designed to bring the products strapline of: 'Touch Proof. Shine Proof. Life Proof' to life by splitting the tunnel was split into 3 X sections. The first of which featured suede clad walls and a product display wall for bespoke colour matching by our Max Factor MUA's all designed to represent the luxurious touchable product benefits of Facefinity. The second layer was designed to resemb
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  Penguin Random House - Katie Fforde - A Country Escape

Work history

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m
Marketermktg
Jul 2017London, United KingdomFull Time

Skills

• Events
• Marketing PR
• Live Event
• Outdoor Event
• Promotional Event
• Brand Management
• Event Execution
• Event Organisation
• Event Planning
• Event Curation

Education

BA (Hons) Fashion BusinessLondon College of Fashion, UAL
Sep 2000London, United Kingdom

Awards

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H
Social Media Marketing ManagementHubspot Academy
DAN Employee of the MonthDentsu Aegis Network