MAC Pro event with Val Garland @ The Yard, Shoreditch 2013

  • Sophie-Amber Roberts

“Why be ordinary when you can be extraordinary” At the beginning of my career I had the pleasure of working on the MAC Pro event hosted by the iconic make-up artist Val Garland at The Yard, Shoreditch. A variety of press/media and beauty industry professionals were exclusively invited to be swept away into the world of Val Garland - a runway collection of Val’s makeup designs from W Magazine, British Vogue, Jeremy Scott, Vivienne Westwood, Alexander McQueen and Lady Gaga. The event consisted of a central catwalk and staging area alongside multiple screens which showcased live video content of the make up looks being created on 12 X models. Each of the models were dressed in black dresses so the focus was truly on the make-up. Post-event the chairs were removed creating a network space for guests, to which a team of male models served canapes and cocktails to post-event.