Maxfactor Facefinity Foundation Pop-Up //2019

  • Tanya Dennis
  • Andy Hunt
  • Sophie-Amber Roberts

To celebrate the relaunch of Max Factors no.1 foundation - Facefinity, we created an immersive pop-up tunnel designed to bring the products strapline of: 'Touch Proof. Shine Proof. Life Proof' to life by splitting the tunnel was split into 3 X sections. The first of which featured suede clad walls and a product display wall for bespoke colour matching by our Max Factor MUA's all designed to represent the luxurious touchable product benefits of Facefinity. The second layer was designed to resemble 'Shine Proof' for this we installed ticker-tape featuring scrolling brand text which acted as a backdrop for the consumers to take photo's using our beauty ring GIF booth. In the last section of the tunnel, we created larger than life Facefinity foundation bottles as well as a balloon archway with embedded screens displaying brand content.

The pop-up was installed overnight within 6 hours, consisting of an MDF carcass, metalwork, oversized model bottles, dressed in baubles, lightbulbs and electronics, plus a light-up floor.
A suede-lined entry tunnel was created to mimic the product’s velvety matte finish, where visitors could be matched to one of the 40 foundation shades by make-up artists and receive a free sample. They could admire their complexion in an infinity mirror, and the selfie station was an instant hit as customers took away souvenirs of their Max Factor experience.
With over a quarter of a million people passing through the UK's busiest station daily, Max Factor were able to create an immersive brand experience in front of a large captive audience.