As part of Cadbury’s Creme Egg very short shelf outing between January 1 and Easter Day. They needed a way of reminding their very passionate customers about this limited availability and driving interest through their social channels. Have a Fling with a Creme Egg was born and we produced a huge array of post that spoke of this love affair.
We produced a short run of Creme Eggs in custom ring boxes and sent them out to key bloggers.
My Role: Lead designer, Cling to your fling logo, various Facebook posts, a Facebook app to get your face on a prize.