A driven, sharp Swiss army knife, bringing harmony to the dot and the pixel. Prolific and quick, I deliver a near full gamut of technical skills whilst maintaining a fluency in creativity and fun. I enjoy the variety of my design life and prefer working through a diverse cross section of clients and needs in fast moving agencies. Client presentation, project ownership and efficient team based contribution are hallmarks for integrated, marketing projects spanning print, digital, 3D and photography.
Projects
- Sailor JerrySAILOR JERRY Sailor Jerry was a very fun client to work for, they host a lot of experiential events around interesting topics, like music, art and tattoos. The creative was very brand conscious and always featured Sailor Jerry’s unique flash artwork and tongue in cheek copy. I produced the logo lockup, the posters and even shot stills for their Hotel Street event, where they presented a huge amount of tattoo flash artwork in an exhibition, come bar, come shop, come music venue. The curator was
- Virgin HolidaysVIRGIN HOLIDAYS This DM campaign brought together the rich experience of a Virgin Holidays getaway and the youthful fun of an Intrepid Travel adventure. The DM pack z-folded into a map format familiar with travellers, needed to feel exciting and was instantly alluring as it was delivered without the need for an envelop. Although this did provide for some interesting cover layout fun, with the need for address and return address flaps. The pack was personalised with the customers name on the cover and each country was represented by a local name. This conveyed the personal nature of the experience and perked the interest of the customer along with classic mapping illustrations. My Role: Designing the DM pack.
- Cadbury's Creme EggCADBURY’S CREME EGG As part of Cadbury’s Creme Egg very short shelf outing between January 1 and Easter Day. They needed a way of reminding their very passionate customers about this limited availability and driving interest through their social channels. Have a Fling with a Creme Egg was born and we produced a huge array of post that spoke of this love affair. We produced a short run of Creme Eggs in custom ring boxes and sent them out to key bloggers. My Role: Lead designer, Cling to your fling logo, various Facebook posts, a Facebook app to get your face on a prize.
- Auto TraderAUTO TRADER MAGAZINE WRAP (Magazine, screen content) For the last ever printed format of the hugely popular Auto Trader magazine I designed a wrap with integrated e-ink screen, foil blocking, debossing and spot UV finishes. I also designed the animated screen content and it was animated by a third party. The magazine was highly well received and was mentioned favourably on many news sources. My Role: I type set and illustrated various incarnations of the final cover, choosing print finishes and layout and asset creation for the animated video.
- Compassion in World FarmingCOMPASSION IN WORLD FARMING This creative idea won free advertising space on the huge digital screens in the Westfield Shopping Centre, London. The aim was to make shoppers consider the pigs when buying and choose free range products. Shoppers used their smartphones to activate a feed machine which scattered apples and other feed to the pigs at Collings Hanger Farm, Buckinghamshire. My Role: Included branding the campaign, designing the logo lock-up, mobile interface, video screens, digital billboards and DSLR video and stills photography of the pigs on the farm.
- Honda CivicHONDA CIVIC LAUNCH CAMPAIGN Tasked with the launch of the 2011 Honda Civic, there was the need to create theatre and education around the 3 cornerstones of the car; Performance, Design and Comfort. Resources were sparce and we were only aware of the need to include the red ribbon device. This meant showing off the car at every angle and expression of the cornerstones through a rich video intro that personified the traits of the car. My Role: It was a huge effort encompassing a desktop micro site, app sell-in, emails, posters, direct mail, banners and invites.
Work history
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Head of DesignCoffee Cocoa Gunpowder
Sydney, AustraliaFull Time
Skills
- Packaging
- Branding
- Print Design
- Art Photography
- Mobile
- Typography
- CSS
- Html
- Web Design
- Logo Design
- Cinema 4D
- Illustrator
- Indesign
- Photoshop