VIRGIN HOLIDAYS
This DM campaign brought together the rich experience of a Virgin Holidays getaway and the youthful fun of an Intrepid Travel adventure.
The DM pack z-folded into a map format familiar with travellers, needed to feel exciting and was instantly alluring as it was delivered without the need for an envelop. Although this did provide for some interesting cover layout fun, with the need for address and return address flaps. The pack was personalised with the customers name on the cover and each country was represented by a local name. This conveyed the personal nature of the experience and perked the interest of the customer along with classic mapping illustrations.
My Role: Designing the DM pack.