HONDA CIVIC LAUNCH CAMPAIGN
Tasked with the launch of the 2011 Honda Civic, there was the need to create theatre and education around the 3 cornerstones of the car; Performance, Design and Comfort. Resources were sparce and we were only aware of the need to include the red ribbon device. This meant showing off the car at every angle and expression of the cornerstones through a rich video intro that personified the traits of the car.
My Role: It was a huge effort encompassing a desktop micro site, app sell-in, emails, posters, direct mail, banners and invites.