An oldie, but a goodie, this project unfolded around five years ago, in the sweltering backstreets of Sydney's Inner West, probably in a cafe. Working closely with the owner of this niche accountancy firm, I helped to create a TOV in line with the hospitality industry. Nick - owner - wanted to send a clear message that his company - Cafe Bookkeepers - transcended the typical 'mackerel eyed number-cruncher' accountancy vibe. Having built strong relationships with his cafe owner clients, his approach was far more personable, authentic and human. The site has since been edited, but the bones live on, even five years later. This project and client were an absolute pleasure.

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