Projects
- CAFE BOOKKEEPERS, SYDNEYAn oldie, but a goodie, this project unfolded around five years ago, in the sweltering backstreets of Sydney's Inner West, probably in a cafe. Working closely with the owner of this niche accountancy firm, I helped to create a TOV in line with the hospitality industry. Nick - owner - wanted to send a clear message that his company - Cafe Bookkeepers - transcended the typical 'mackerel eyed number-cruncher' accountancy vibe. Having built strong relationships with his cafe owner clients, his app
- Salmon & BearWorking closely with the owners of a fledgeling restaurant brand; I conjured a fitting TOV and concocted fresh copy for a new site, breathing life into an exciting concept. Order of the day; the great outdoors, sustainability, local brews, wild camping, mountain ranges, giant (GOLD STANDARD responsibly farmed) NZ salmon, grizzly bears and bearded Wild Man Bill types.
Work history
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Freelance CopywriterLocal Web AU
Sydney, AustraliaFreelance
Generating online copy content (500+ words) for a digital marketing agency. Supplying copy on specialist subjects requiring intensive research and requirement scoping to meet strict online publishing deadlines.
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Freelance CopywriterFill The Gap Marketing
Lincoln, United KingdomFreelance
Working from a brief to create blog content, web copy, advertorials and email campaign copy for this thriving, Lincolnshire based marketing communications agency.
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Skills
- Copy Crafting
- Writing
- Writing Poetry
- SEO Copywriting
- Creative Writing
- Copywriting
- CMS Experience
- Copyediting
- Web Content