Café Zero°/Unilever: Exxxpresso, Milan

  • Jack Beckett

I worked as the central creative and lead project manager to activate a series of murals in Milan as part of the European launch of the Café Zero° Exxxpresso drink. Working in partnership with Unilever and Golin I was responsible for location sourcing and contracting of art walls in Milan, talent acquisition and management, and art direction across the activation. Working closely with internationally renowned Italian artist, Peeta, we developed a series of artworks featuring the eyes of local residents painted on large murals in the heart of the city and a limited print run of coffee cups.