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Caffe Nero "Appless"

  • Shimmy Ahmed

Caffè Nero – "Appless" Comedy Campaign Role: Director & Co-Writer (5-Part Series) I directed and co-wrote Caffè Nero’s "Appless" comedy campaign—a five-part series designed to drive app downloads by highlighting, with humour and charm, what life looks like without the Caffè Nero app. The campaign rolled out across digital and in-store channels, with stills from the films featured nationwide as part of the brand's point-of-sale campaign. Each script was crafted to blend dry British wit with everyday coffee moments, bringing a playful tone to a functional message.

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    Caffe Nero "Appless"

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