Calamana — Brand Narrative & Product Descriptions

Calamana is a new brand creating marine-inspired jewellery for women who are inspired by the ocean, and want to protect it. A percentage of the proceeds from each piece sold goes towards ocean conservation charities. I helped the team at Calamana to develop their brand story, coming up with the story of Calamana Cove (see below). I also wrote the taglines 'jewels of the ocean' and 'as timeless as the tides'.