Laura Robinson

Laura Robinson

Creative CopywriterLondon, United Kingdom
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Laura Robinson

Laura Robinson

Creative CopywriterLondon, United Kingdom
About me
Creative Copywriter, Idea Generator, Audio Producer and champion tea drinker.
Projects
  • The We and AI podcast
    The We and AI podcastThe We and AI podcast is a series that seeks to question the invisible ways artificial intelligence is shaping the world around us. Each episode, co-hosts Kevin and Peju investigate a new topic — from healthcare to jobs — and interview two expert guests to find out what impact AI is having in this area. We're dispelling myths, illuminating the unknown and making the invisible, visible. Join us on our AI journey.
  • Anne's Toum — Brand Identity & Tone of Voice
    Anne's Toum — Brand Identity & Tone of VoiceAnne's Toum is a California-based food brand specialising in traditional Lebanese condiments. I worked on their tone of voice, developing their brand values, identity, story and key messages.
  • Defaqto Product Launch Video
    Defaqto Product Launch VideoDefaqto helps financial institutions and consumers make better informed decisions. They recently launched Engage, a new software tool for financial advisers. This tool is unique in the market as it allows advisers to carry out all their tasks within the same system, instead of switching between many smaller pieces of software. I came up with the 'no loose ends' idea, writing the script for the explainer animation alongside all supporting collateral.
  • Calamana — Brand Narrative & Product Descriptions
    Calamana — Brand Narrative & Product DescriptionsCalamana is a new brand creating marine-inspired jewellery for women who are inspired by the ocean, and want to protect it. A percentage of the proceeds from each piece sold goes towards ocean conservation charities. I helped the team at Calamana to develop their brand story, coming up with the story of Calamana Cove (see below). I also wrote the taglines 'jewels of the ocean' and 'as timeless as the tides'.
  • Flamingo Lazeaway Club
    Flamingo Lazeaway ClubThe Flamingo Lazeaway Club is a poolside bar and restaurant located in Sonoma County, California. They needed help developing their brand identity. I wrote this narrative, telling the story of their founder and mascot, Fernando.
  • Journey Makers Podcast Series
    Journey Makers Podcast SeriesThe Smart Mobility Living Lab: London (or SMLL) is an innovation project led by Cisco in consortium with a number of other partners. The project seeks to advance the development of connected autonomous vehicles through research and testing on a real-world site in London. To put it simply: they're trialling self-driving cars on actual city roads in Stratford and Greenwich. To engage local people in the testbed activities, and bring wider attention to the subject of connected autonomous vehicles
Work history
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    CopywriterTHG Studios
    London, United KingdomFreelance