Call of Duty: Modern Warfare Launch

Activision saw the Truman Brewery transformed as we brought the streets of London inside, creating an iconic London scene boasting its own newsagents Mags and Frags, take-away restaurant Burger Town and pub. Over 550 people came through the door including: media, creators, partners, staff and talent from the worlds of sport, music and entertainment… who battled it out on 88 gaming stations, including a 10v10 match that saw our top talent and creators face off in an all-star battle. Guests enjoyed live music on the night from Rinse FM and a surprise performance of new single Top Boy from Ashley Walters, P Money and D Double E. Hypebeast, in their first ever brand event partnership, had their own gameplay space and DJ set up. Comments from the night included Football Daily’s Joe Tomlinson calling the event “the best I’ve ever been to by any brand” and Top Boy star Ashley Walters saying “I’ve told my management that if my next birthday isn’t like this, they’re all fired”