Calmia

Embracing the relaxed ethos of yoga, the approach was not to reinvent, but to improve, which allowed the guiding principles of the brand to emerge.While working with 'Calmia', I defined a new mission, ‘Lead a more holistic lifestyle by recovering a sense of balance and inner peace ’. Lucy's approach to wellness, based on 20 years in the health and beauty industry, is not about impressing others, fitting into a smaller dress size. It is real life self care for busy women who simply want to feel healthier and happier. The challenge was helping Lucy stir a deeper, closer relationship with the world’s wellness lovers, by tracing a richer, more vivid and more colourful story of wellness and holistic life with a personal blog website.