In 2012 Calvin Klein created a product “Push Positive” a comfortable wire-free bra, we were tasked with the digital launch. The challenge; to find a solution that felt intrinsically Calvin but ensured the product value was illustrated. As the creative lead I managed the project from both our London & NYC offices, developing and overseeing each element of the campaign.
Creative Direction / Erik Torstensson @ Wednesday Agency
Photographer / Steven Klein
Stylist / Patti Wilson
Hair Stylist / Garren
Make Up Artist / Mark Carrisquillo
Set Designer / Jack Flanagan
Director / Steven Klein
Model / Lara Stone