Dani Matthews

Visual Director / Art Director

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  • LocationLondon, United Kingdom

Projects

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Do you really want to delete project Finery Forever Pieces?

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Do you really want to delete project Finery Aw15 Campaign & Microsite?

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Do you really want to delete project Finery Campaign SS16 ?

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About me

 

Dani Matthews is a freelance designer and art director based in London, specialising in fashion & luxury. Dani is also acting Visual Director for womenswear brand Finery. Previously Art Director at Wednesday Agency working directly with the agencies founder and creative director. Dani also worked as joint Art Director for Industrie magazine. Clients include; Browns Fashion, Calvin Klein, De Beers, Finery, Galleries Lafayette, Gant Rugger, H&M, Jaeger, Theory, Net-A-Porter, Max&Co & Mr Porter. Currently looking for new clients, projects & agency work.

Skills

 

  • Fashion
  • Advertising
  • Film
  • Art Direction
  • Picture Editing
  • Copywriting
  • Post Production
  • Pre Production
  • Strategic Planning
  • Creative Direction
  • Online Campaigns
  • Print Campaigns
  • Indesign
  • Photoshop
  • Ideas Development

Work history

Currently

Visual Director & Art Director

Dani Matthews Studio

Mar 2015
  • Freelance Design & Art Direction. Independent projects & agency work. Acting Visual Director for Finery London.

2016

Visual Director

Finery

Mar 2015 - May 2016
  • Dani joined the brand after their launch in February 2015. Since then she has been redefining the brands positioning, aesthetic and larger brand strategy. Focusing on what makes Finery unique within the market and why it is relevant. This has included setting up the in-house art department, redesigning the e-commerce platform, art direction, advertising campaigns, brand strategy, branding, digital marketing, lookbooks, tone of voice, events, social media, casting, production, partnerships & collaborations.

2015

Art Director

Wednesday Agency

Nov 2012 - Mar 2015
  • Art Director at Wednesday Agency working directly with the agencies founder and creative director Erik Torstensson. Clients included; Calvin Klein, De Beers, Galleries Lafayette, Gant Rugger, H&M, Jaeger, Theory, Net-A-Porter, Max&Co & Mr Porter.

2012

Designer & Senior Designer

Wednesday Agency

Jul 2010 - Nov 2012

Education

2010

Graphic Design Communication

Chelsea College of Art and Design

Aug 2007 - Aug 2010

    2007

    Foundation Art Design

    New College, Nottingham

    Aug 2006 - Apr 2007

      2005

      A Levels

      New College, Nottingham

      Aug 2003 - May 2005
      • Art, Graphic Design & English Language

      Awards

      2010

      D&AD New Blood Yellow Pencil

      D&AD

      • Graphic Design, Book Design for a series by HG Wells published by Orion books.