Camden & Islington NHS Foundation Trust

I was approached by Camden & Islington NHS Foundation Trust to work on a rebranding of their drug and alcohol service - Better Lives. A fresh, approachable look and feel was the main takeaway from service-user consultation. The resulting identity also had to reflect the journey and transformation clients go through when becoming involved with the service. All photography had to come from stock to keep costs down, so a treatment was created to make them feel more cohesive.