About me

I’m a freelance graphic designer with over 16 years’ experience, working for a diverse range of brands in the health, retail, publishing and advertising sectors. My freelance roles have seen me deliver a range of print and digital assets: Apps – Branding/Identity – Catalogues – Editorial – Infographics – Packaging – Pitch Docs –Promotional Materials – Social Content – Websites Some of my larger projects have meant pitching for government grants, working with numerous sub-contractors and covering all stages of the design process from inception to delivery through to promotion, maintenance and analytics. Clients include: Sarah Raven Freddie's Flowers Boden Great Little Trading Company Long Tall Sally Oliver Sweeney Treacle Copywriting Naama Studios Alcohol Concern Barnet, Enfield & Haringey Mental Health NHS Trust Camden & Islington NHS Foundation Trust Havas Life Medicom Humankind NHS England Nottinghamshire Healthcare NHS Foundation Trust Westminster Drug Project (WDP) and many more.

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• Can anyone recommend a Digital Strategist for a small commercial client?

Projects

• Quarter Acre Restaurant Brand IdentityHead Chef and Owner, Toby Archibald had a clear vision for his first restaurant in Dallas, Texas. When guests leave Quarter Acre, Toby wanted them to rave about the service and southern hospitality just as much as the food, so everything from the interiors to the menu needed to reflect warmth and character. Another central pillar of the brief was to make sure we incorporated aspects from Toby's homeland of New Zealand. It was a joy to work with Toby and the QA team and together we built a solid
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  TreacleTreacle is a boutique copywriting agency. They required a refresh of their branding and website to better reflect their ethos and the calibre of their clients. The blinking 'l' subtly hints at the craftsman poised to make an edit and echos their tagline 'we design words'. For the responsive website, textures rather than images were used so that the copy remained the hero. We created alternate versions of the logo to further illustrate the concept 'we design words' - morphing 'Treacle' into
• DrinkCoachDrinkCoach is a set of digital tools to help people track and change their drinking. It comprises iOS and Android apps, interactive alcohol test, online appointments with alcohol specialists and a responsive website. DrinkCoach has featured in The Guardian, The Sunday Times, Huffpost, The Observer, Sunrise Australia and more. As Creative Director, I worked with clinicians to flesh out initial ideas and then pitch for funding. I created all aspects of the brand identity, app and website UI. We c
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  Ralph LaurenDirect mail design for Ralph Lauren using Hachiko dynamic personalisation service. The restrictions required for the personalisation to work meant being as creative as possible within a strict framework.
• Alcohol Concern - Impact ReportAdding character to these rather dry reports was my main aim. A mix of illustrative elements and strong colours highlighted important data sets.
• Great Little Trading CompanyI've worked with GLTC since 2008 on everything from photo shoots and image retouching, to email design, catalogue artworking and technical drawings for assembly instructions.

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Work history

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Graphic DesignerFreelance
Mar 2010United KingdomFreelance
Apps – Branding/Identity – Catalogues – Editorial – Infographics – Packaging – Pitch Docs –Promotional Materials – Social Content – Websites Clients include: Sarah Raven Freddie's Flowers Boden Great Little Trading Company Long Tall Sally Oliver Sweeney Treacle Copywriting Naama Studios Alcohol Concern Barnet, Enfield & Haringey Mental Health NHS Trust Camden & Islington NHS Foundation Trust Havas Life Medicom Humankind NHS England Nottinghamshire Healthcare NHS Foundation Trust Westminster Drug Project (WDP) and many more.
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Creative DirectorOrbis Media Ltd
Jan 2010London, United KingdomPart Time
As the Creative Director at Orbis Media, I've been the lead in a range of digital and print projects for the NHS and non-profits. I provide oversight for all projects from start to finish, not just design and brand creation aspects, but also revenue management, project resource allocation, client meetings, team leadership and ongoing business development and growth. orbismedia.co.uk drinkcoach.org.uk

Skills

• Print Design
• UI Design
• Web Design
• Squarespace
• Charity Design
• Public Health
• APP UI
• Brand Identity
• Publication Design
• Account Direction

Education

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Designing for the InternetCentral St Martins College of Art And Design
Jan 2011 - Feb 2011London, United Kingdom
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Bachelor of Art and DesignAuckland University of Technology
Feb 2001 - Oct 2004Auckland, New Zealand

Awards

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Digital Health FinalistTech4Good Awards
The impact and innovation of DrinkCoach (formally dontbottleitup.org.uk) saw us made a finalist in the ‘Digital Health’ category of the Tech4Good Awards. DrinkCoach also featured in a host of national and international press including The Guardian, The Sunday Times, Huffpost, The Observer, Sunrise Australia and more.
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Best Children's RetailerECMOD Direct Commerce Awards
The ECMOD Direct Commerce Awards have been recognising business excellence for over 20 years. GLTC has won the Best Children's Retailer category every year from 2012-2017. Print and digital design assets make up the main proportion of the entry.