I’m a freelance graphic designer with over 16 years’ experience, working for a diverse range of brands in the health, retail, publishing and advertising sectors.
My freelance roles have seen me deliver a range of print and digital assets:
Apps – Branding/Identity – Catalogues – Editorial – Infographics – Packaging – Pitch Docs –Promotional Materials – Social Content – Websites
Some of my larger projects have meant pitching for government grants, working with numerous sub-contractors and covering all stages of the design process from inception to delivery through to promotion, maintenance and analytics.
Clients include:
Sarah Raven
Freddie's Flowers
Boden
Great Little Trading Company
Long Tall Sally
Oliver Sweeney
Treacle Copywriting
Naama Studios
Alcohol Concern
Barnet, Enfield & Haringey Mental Health NHS Trust
Camden & Islington NHS Foundation Trust
Havas Life Medicom
Humankind
NHS England
Nottinghamshire Healthcare NHS Foundation Trust
Westminster Drug Project (WDP)
and many more.
Projects
- TreacleTreacle is a boutique copywriting agency. They required a refresh of their branding and website to better reflect their ethos and the calibre of their clients. The blinking 'l' subtly hints at the craftsman poised to make an edit and echos their tagline 'we design words'. For the responsive website, textures rather than images were used so that the copy remained the hero. We created alternate versions of the logo to further illustrate the concept 'we design words' - morphing 'Treacle' into
- DrinkCoachDrinkCoach is a set of digital tools to help people track and change their drinking. It comprises iOS and Android apps, interactive alcohol test, online appointments with alcohol specialists and a responsive website. DrinkCoach has featured in The Guardian, The Sunday Times, Huffpost, The Observer, Sunrise Australia and more. As Creative Director, I worked with clinicians to flesh out initial ideas and then pitch for funding. I created all aspects of the brand identity, app and website UI. We c
- Passmores HouseWDP approached me with a brief to create a website for their residential detox facility - Passmores House. Despite a restricted budget, I was able to build a responsive, content-rich site featuring a range of photographic and illustrative elements. A CMS was also included so that the client could edit with little or no input from myself going forward. Existing WDP branding elements were used (colour palette and fonts) as well as a mix of free stock images and their own photos of the property.
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Work history
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Graphic DesignerFreelance
United KingdomFreelance
Apps – Branding/Identity – Catalogues – Editorial – Infographics – Packaging – Pitch Docs –Promotional Materials – Social Content – Websites
Clients include:
Sarah Raven
Freddie's Flowers
Boden
Great Little Trading Company
Long Tall Sally
Oliver Sweeney
Treacle Copywriting
Naama Studios
Alcohol Concern
Barnet, Enfield & Haringey Mental Health NHS Trust
Camden & Islington NHS Foundation Trust
Havas Life Medicom
Humankind
NHS England
Nottinghamshire Healthcare NHS Foundation Trust
Westminster Drug Project (WDP)
and many more.
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Creative DirectorOrbis Media Ltd
London, United KingdomPart Time
As the Creative Director at Orbis Media, I've been the lead in a range of digital and print projects for the NHS and non-profits.
I provide oversight for all projects from start to finish, not just design and brand creation aspects, but also revenue management, project resource allocation, client meetings, team leadership and ongoing business development and growth.
orbismedia.co.uk
drinkcoach.org.uk
Skills
- Print Design
- UI Design
- Web Design
- Squarespace
- Charity Design
- Public Health
- APP UI
- Brand Identity
- Publication Design
- Account Direction
Education
Awards
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Digital Health FinalistTech4Good Awards
The impact and innovation of DrinkCoach (formally dontbottleitup.org.uk) saw us made a finalist in the ‘Digital Health’ category of the Tech4Good Awards. DrinkCoach also featured in a host of national and international press including The Guardian, The Sunday Times, Huffpost, The Observer, Sunrise Australia and more.E
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Best Children's RetailerECMOD Direct Commerce Awards
The ECMOD Direct Commerce Awards have been recognising business excellence for over 20 years. GLTC has won the Best Children's Retailer category every year from 2012-2017.
Print and digital design assets make up the main proportion of the entry.