Treacle

Treacle is a boutique copywriting agency. They required a refresh of their branding and website to better reflect their ethos and the calibre of their clients. The blinking 'l' subtly hints at the craftsman poised to make an edit and echos their tagline 'we design words'. For the responsive website, textures rather than images were used so that the copy remained the hero. We created alternate versions of the logo to further illustrate the concept 'we design words' - morphing 'Treacle' into different forms such as braille, pronunciation symbols and txt.