Cami Juice branding & Campaign

  • Jess Ford
  • Hebah Bin Huraib
  • Alana Donnelly

Cami is a concept juice brand focused on the concept of sustainable packaging, They are a fairly modern brand with their main target audience consisting of young adults to teens, with a heavy focus on social media. ​ The project consisted of brand identity, packaging for their summer line, social media ads and discount vouchers.

The cami leaf emphasises the idea of sustainability whilst the handwritten typeface provides a personal touch.
Going forward with the sustainable theme the straw within the bottle is designed to look like a stalk of a plant.
Example of an ad and vouchers.

Check out the full projects over on our website!