Camilla Hegarty

This is a brief London based interior designer to create a brand identity, design her portfolio website and create stationery (letterheads, business cards etc.) The client felt it was important that her work was the main focus of the brand, and so it should be something that shows her personality, but doesn't overtake her achievements. This brand identity uses visual language that focuses on trust, warmth and honesty. The colours are calming and clean, and the typography choice shows trust through consistent alignment and spacing, as well as soft curves. Camilla's playful personality is hinted at with her logo, with a soft, human circle surrounding her initials.