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Campaign Managment

Creating and managing campaigns

Campaign Goal  Increase companies charity involvement Use digital channels to communicate activity  Increase fundraising throughout the central offices 
How? Create fundraising pack to be distributed throughout the business  Redesign the internally used website to communicate all charity activity  Design seminars to do across the offices to create a 'buzz' throughout the business  Develop newsletter to document all activity  Put in place processes to increase fundraising and marketing ​ Results Increased monthly fundraising from £200 - £3k  Internal communication increased throughout the business  Motivation throughout the business of fundraising activity 
Campaign Goal Launch new promotional item  Launch an incentive event  Communicate relationship with the company  Create an event experience Digitally market the event ​ How? Create an experience which links all areas together  Have multiply events throughout the year to ensure the 'BUZZ' is still there  Showcase digital movie and commentary on company internal channel  Link event with a 'keepsake', attendee get to paint their own pottery  Introduction talk at the beginning of event to communicate the companies history and relationship 

Project Tags

  • Event
  • Charity
  • campaign event
  • Campaign Design
  • marketing campaign

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