Campaign Goal
Increase companies charity involvement
Use digital channels to communicate activity
Increase fundraising throughout the central offices
How?
Create fundraising pack to be distributed throughout the business
Redesign the internally used website to communicate all charity activity
Design seminars to do across the offices to create a 'buzz' throughout the business
Develop newsletter to document all activity
Put in place processes to increase fundraising and marketing
Results
Increased monthly fundraising from £200 - £3k
Internal communication increased throughout the business
Motivation throughout the business of fundraising activity
Campaign Goal
Launch new promotional item
Launch an incentive event
Communicate relationship with the company
Create an event experience
Digitally market the event
How?
Create an experience which links all areas together
Have multiply events throughout the year to ensure the 'BUZZ' is still there
Showcase digital movie and commentary on company internal channel
Link event with a 'keepsake', attendee get to paint their own pottery
Introduction talk at the beginning of event to communicate the companies history and relationship