Projects
Work history
Event Marketing Manager
Northampton, United KingdomFull Time
Achievements include:
• Saving £100k across large events and incentives trips throughout the year. Through negotiation and supplier relationships
• I created a corporate fundraising pack which circulated to 640 depots. Increasing monthly fundraising from £200 to £3k by creating a vital campaign
• Promotion and coordination of the largest event to date with 1000 delegates. Introducing the use of mixed media including large-scale productions
Accountabilities include:
• Project manager for all internal & external events – circa 60 per annum, from start to finish
o Including internal roadshows, gala dinners, product launches, exhibitions, country shows, incentive travel, away days and charity fundraisers for attendees up to 1000 as well as external exhibitions such as Ideal Home Show
• Budget management of a £2m budget including writing monthly reports for the Executive Board
• Maintaining strong relationships with key suppliers and stakeholders. Including The Royal Warrant Association and Leonard Cheshire Disability, working together to ensure events and campaigns are integrated with needs and values of both parties
• Coordinate integrated campaigns for all events and experiences including schedules, brand and marketing communication. Including proposal generation and delivery of key presentations
• Implementation of marketing communications and branding for all events including email campaigns and branding
• Work with key stakeholders to implement campaign activity including product marketing team, digital marketing teams, brand, customer services, and admissions, internally, regionally
• Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against a brief. As well as being the key negotiator and point of contact
• Manage Photo and video shoots including briefs and storyboards
• Write and edit copy for a range of promotional printed and digital materials and publications including advertisements, online tools, promotional flyers and event branding
• Post campaign analysis to report KPIs, ROI, feedback, benchmarking and learning for future events and campaigns
Event Manager
- Northampton, United KingdomFull Time
(Fixed term contract)
Achievements include:
• Successfully launching new venue with repeat events which increased the initial revenue target by 10%
• Introducing the largest event in business history generating £5k and over 300 attendees each month
• Creating integrated campaigns to increase brand awareness, loyalty, and marketing schemes across all sites within the group
Accountabilities include:
• Full venue management
o Including opening and closure procedure, health & safety, venue show rounds, staff and stock
• Integrated campaign management launching a calendar of new events and customer experiences
o Including salsa nights, flea markets, art exhibitions, music and movie nights
• Logistics management of large music events including band nights, salsa evenings, flea markets, food festivals
• Liaising with live sector promoters and musicians, negotiation of riders and overall needs of both the musicians and consumers
• Maintaining strong relationships with clients, suppliers and stakeholders
• Management of social media sites and engagement schemes and designs
• Full budget management and responsibility of completing reports
• Managed team of 5 ensuring their target and personal development plans
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Education
Managment
- Northampton, United Kingdom
Courses included:
- Challenging Behaviours
- Lead bY Example
- Contract Training
- Excel Training
- Negotiation Management
BA Events Management
- Northampton, United Kingdom
Modules included:
- Event Management
- Event Design
- PR
- Advertising
- Marketing Communications (Full Marketing Mix)
- Finance & Budgets
- Account Relations