One of the biggest challenges for designers and marketers is the complexity involved in building HTML email templates. Coding mobile-responsive emails that work cross-browser is difficult… but making them look good too is next to impossible.
There are existing tools, but all of them provide create cookie-cutter templates and hard-to-use interfaces. Campaign Monitor saw an opportunity to do better. In what was one of the most challenging tasks of my career, I was tasked with designing an easy way for anyone to design a beautiful, bespoke email that matches their brand, works everywhere, and doesn’t require a knowledge of HTML.
As the head of Product Design, I led a team of designers and developers to build a WYSIWYG editor today used by thousands of customers to send millions of beautiful emails.