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I’m a Product Designer and former Product Design Lead at Sendle, Campaign Monitor & Skype. I built Prevue, and previously worked as a digital designer for various agencies in USA, UK and Australia. More
Since June I have consulted with a number of software companies on how to build and structure effective design teams. I've also taken on several freelance UI jobs, and continue to work on Prevue — https://prevue.it/
Whilst working as a freelance designer in London, I was having trouble presenting design concepts to my clients in the browser. Sending JPGs over email, or presenting from multi-page PDFs didn't do a great job at showing my work to its full potential — plus email was proving to be a troublesome way to gather contextual feedback. So I built my own solution, Prevue. Through constant progression, iteration, reinvention and plenty of late nights — Prevue now serves as the concept sharing tool of choice for over 30,000 digital agencies worldwide, who use it to share and gather feedback on over a million designs. It is, and always has been, a project built and managed solely by myself. Today Prevue runs as a profitable and scalable subscription-based business that continues to see organic month-on-month growth. It's also served as an excellent creative outlet for me, and a way to learn code, and understand the role of design in a business.
Sendle is a small Sydney-based startup whose aim is to make parcel logistics cheaper, easier and more accessible for small businesses. I worked with executive, engineering and marketing leads to define, build and deliver a product strategy and feature roadmap. I was also responsible for researching, designing and delivering key features and building design principles within the business. Achievements: - Designed key features that directly resulted in a significant increase to parcel volume - Made a number of core improvements to the UX that significantly reduced churn and dramatically improved lifetime value - Brought data and customer research to the forefront of everything we did as a team - Implemented a UI design system (pattern library) and brand style guidelines - Facilitated numerous "design thinking" events to help teams better understand and solve customer problems - Built and implemented strategy that was instrumental in shifting marketing and product attention towards small businesses and e-commerce - Helped build a more customer-centric focus to the business — primarily by communicating (and proving) that by helping our own customers be successful, we'd also be successful
During my time there, Campaign Monitor had 3 major product teams each of which contained at least one designer who was focussed on a core area of the email marketing platform. I was the direct report to the design and front-end functions of those teams, and reported directly to the founders. As Design Lead, my primary role was to set the visual tone of the product and ensure that it could evolve and scale to match the growing requirements of the company. I worked closely and collaboratively with each designer during the research and concept stages of new features, and ensured they had everything they needed to remain creative, productive and innovative at all other times. Achievements: - Designed the UX, UI and core principles for the “Email Builder”, Campaign Monitor’s flagship product, which has been used to create and send over 1 million emails — and now has a dedicated team of it’s own - Was responsible for the planning and re-design of the core “Create and Send” flow (UX/UI), to accomodate new products and features - Modernised the UI and introduced fundamental visual and iconographic styles - Research and UI for Campaign Monitor’s first iOS app, Monitor - Mentor and leadership of a distributed design team - Worked with Marketing to research and establish customer personas, and build them into the daily practices of each product team
Campaign Monitor is email marketing software used to create, send and measure various types of email communication, by small-to-medium businesses. During my time there, the company raised $250m and became one of Australia’s largest software companies operating in both Sydney and San Francisco. As Head of Design, I worked directly with the co-founder to build and lead a team of UX, UI and digital designers, front-enders and studio management responsible for all creative output of the business. During this time I served as the creative lead — personally designing and setting the visual tone of everything we did, whilst also mentoring and managing my team. Achievements: - Designed the Campaign Monitor brand, logo and visual style - Design and front-end development of the entire company website and blog - Repositioned design to be seen as an integrated part of the engineering and discovery processes - Was responsible for hiring and overseeing an extremely talented, collaborative and effective team - Built the core design principles and tools that enable the teams to grow and perform at scale, without compromising on quality or productivity
MF is a quirky and multi-disciplinary team of designers, business strategists and developers who build world-class digital products for global brands. As Design Lead, I worked directly with clients and engineering teams to design a variety of products such as educational games, iPhone apps and social platforms — and was involved in the entire process, from concept and prototyping through to presentation and release. During my time I also worked on a number of digital briefs including media launches, micro-sites and blogs — giving me chance to explore numerous visual styles and design techniques. Achievements: - Was responsible for the design of the in-house content management system used for the majority of client work - Designed for and presented work directly to global brands including TONI&GUY, Ray-Ban, State of California and Paramount Pictures - Worked across a number of disciplines, from UX/UI to advertising and PR
Skype is a video and messaging service known for it’s distinctive and playful visual style. At the time, the company were planning on expanding their offering to TV and integrated (in-app) products, from a traditionally desktop/mobile solution. My task as Product Design Lead was to work with the existing product teams (who were reviewing their own visual style) and external agencies (tasked with branding) to design a suite of icons that would be used in all future Skype products. Achievements: - Designed a suite of icons that were recognisably “Skype” but were able to adapt to meet the changing requirements of different mediums (phone, television, desktop etc) - Concept, design and artwork of 80+ icons still in use today - Led a team of in-house designers and external iOS app developers tasked with implementing my designs in the product - Produced comprehensive documentation and guidelines that enabled the extension of the visual style in the years following
As an independent design contractor based in London, I worked with a number of software teams and digital agencies in UK, USA and Australia — with a primary focus on UX, UI and digital projects. It was also during this time that I built Prevue, a concept sharing and feedback tool that today is used by over 30,000 agencies worldwide. Achievements: - Worked overseas as the temporary Creative Director for a digital agency (3 month cover) - Enhanced my proficiency in HTML, CSS, PHP and Wordpress development - Designed on a wide variety of projects — including branding, UX, UI and front-end - Established, grew and managed several profitable businesses
I worked with the talented Fat Digital team as a temporary Creative Director in Sydney, Australia. During this time I worked alongside the front and back-end development team to design a number of digital projects — all with a strong focus on UX and accessibility, over a number of industry sectors. I was also involved in liaising directly with the client, both in presenting and pitching.
Skype is a video and messaging service. As a contractor based in their London offices, I worked on Skype’s “Business Control Dashboard” — a tool used by thousands of businesses to fund, manage and administrate Skype’s product suite. The dashboard is responsible for the majority of Skype’s revenue. As Product Design Lead, I worked alongside the UX Director/UX research teams, and directly reported to Skype’s global Creative Director to produce all visual design for the dashboard. I was also heavily involved in reviewing (legal), testing and prototyping — and worked closely with the front-end engineering team in Estonia on the implementation of my designs. Achievements: - Was solely responsible for the visual design of Skype’s primary revenue source - Worked closely with legal, research and user testing teams to test, validate and iterate on designs - Produced design that was able to scale, adapt and last without looking dated - Was the design liaison between remote teams (involving occasional overseas travel)