Campo Viejo

Wine advertising is generally photographic and without any personality. Being of Spanish origin, this young 60 year old rioja deserved to be as vibrant as the country where it was created. A Picasso-inspired image gave us the character of the wine and subsequently, a powerful visual identity for the brand. On a media budget of £250k, Campo Viejo enjoyed 19% value growth year on year vs. the overall category growth of just 8%