Projects
- FIAT 500XThe Fiat 500x was losing sales as no one knew it was an SUV or what SUV even stood for, come to that. We played off this fact, whilst highlighting the car's many benefits. Within 4 weeks of the campaign launch, Fiat UK alone achieved its best monthly sales in almost 12 years. Sales of the 500x have jumped from just a handful in 2015 to 2,863 in March 2016, making it the fourth best seller in the compact SUV segment.
- 3Once upon a time, video calling was only seen in Sci-Fi films. So when we had the opportunity to announce its arrival to the masses, bigging up the technology was obvious and frankly, a bit boring. Let’s face it, it’s all about seeing your mates. Awards: D&AD Silver nomination for writing (Graphite pencil)
- TBWA\LondonThe brief was to promote TBWA\London after the agency made it into The Sunday Times Top 100 companies to work for. Saatchi & Saatchi were having their main entrance refurbished. They foolishly put up a sign: BILL POSTERS WON'T BE PROSECUTED. TBWA were just around the corner. Awards: 2 X D&AD Annual entry ( wood pencil ) The One Show - Best Viral
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