The Fiat 500x was losing sales as no one knew it was an SUV or what SUV even stood for, come to that. We played off this fact, whilst highlighting the car's many benefits. Within 4 weeks of the campaign launch, Fiat UK alone achieved its best monthly sales in almost 12 years. Sales of the 500x have jumped from just a handful in 2015 to 2,863 in March 2016, making it the fourth best seller in the compact SUV segment.

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