At the 2015 Cannes Lions Creativity Festival, working at FutureBrand, we partnered with HRC and worked together to deliver a high awareness guerrilla campaign. We had adverts placed in the official Cannes Lions magazine, an HRC equality flag flying over the festival (a festival-first) and over 12,000 leaflets produced and distributed with the HRC badge attached, encouraging the uploading of a selfie with the badge, using the hashtag #FutureIsEqual. All of this content was created & co-ordinated by myself and the Global Chairman at the time, Chris Nurko. The response and interaction was amazing, with the campaign targeting some of the most influential people in the creative industried. It gathered over 9 million impressions across the globe, and was highlighted as one of the most successful Cannes Lions campaigns. Not only were we proud to be raising awareness for such a movement, but it was a fantastic opportunity of bringing the HRC brand & cause to Europe.
