Fascinated by the way people engage with brands through the ever increasing convergence of offline and online worlds. Inspired by great ideas. Things I Love: City: Berlin Book: The Secret - Rhonda Byrne Magazine: Cereal Brand: Soho House Product: Land Rover Defender Speaker: Sir Ken Robinson App: Dotspot Theatre: Faces In The Crowd - The Royal Court Biscuit: The humble Rich TeaLocked Pro Plan feature
Dotspot is evolving the way the world Discovers places. We've created the world’s first city guide, totally powered by Influencers. From cafés and bars, to art galleries and farmers’ markets - Discover, save and share your new favourite spots & influencers in under 30 seconds. Discovery is Beautiful.
A digital marketing house with a clear vision: to get businesses Ready for today’s competitive, and sometimes superficial digital world. Welcome to the Readiness Business.
Mother is the one of the world’s most respected independent creative agencies and sits at the heart of advertising, experiential, digital, design, and product development. I worked across the new business functions of both Mother and the design, brand consultancy and experience arm, Mother Design. Key responsibilities included: - Creation of new business materials & development of agency opinion - Acting as the central point of coordination for RFIs & creation of RFI materials - Delivering regular new business comms to key audiences, including prospects and intermediaries - Supporting pitch teams - Creating new business strategies, including proactive and outbound activity - Maintaining key status & reporting materials
Portland Design are a retail design agency with a strong focus on research & insights. I was fortunate enough to work on the following: - Revise their social presence and harness the core purpose upon joining specific platforms - Positioning Portland amongst the competitor set online - Build speaker profiles for their key presenters - Create content for their by-annual seminar called Wake-Up Call - Reimagine the 'Highlighter' newsletter, giving it a refresh and new sense of purpose
Working in the global marketing team, we oversaw everything 'FutureBrand'. This included all brand touch-points: website management, social media strategy, global index research & release, speaking opportunities / global conferences, speaker profile management, global brand releases, event coordination and developing brand opinion as one of the leading brand consultants around the world. In this role, working closely with the Global Chairman, it gave me the opportunity to conduct consecutive global campaigns at the Cannes Lions festival, organise speaking opportunities at global conferences, devise & implement a release strategy to launch a new-to-market spirit brand, and be exposed to major global brands having input into how FutureBrand can utilise the release of their newest work.