For the launch of Canon's EOS R full-frame mirrorless camera, I was tasked in coming up with a idea that would be truly spectacular. A fully immersive futuristic carnival of photographic opportunities set in Shoreditch Electric Light Station was developed so photo journalist could use the cameras, roam around the different sets with actors and performances to take photos and footage. It was a pleasure to create such an amazing idea and to work for the first time with a theatre production company which was the amazing Les Enfants Terribles who with their storytelling experience took it to whole new level of production. All images by Ashley Laurence