Alex Craiescu Account Director

Projects credited in

Three Mobile - The Whisper LoungeOriginal concept created for Three's 'relaxing stuff' platform. The Whisper Lounge is content series where we invite artists to perform their best songs by whispering them in ASMR style.
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Snickers 'Tough Mudder'
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Call of Duty: Modern Warfare 'Navy Seals'
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Lynx: Ice Bath Speed DatesTo tie into Lynx 'You're Hotter When You're Chill' campaign, we created a two part dating series hosted on LADbible with a shockingly cold twist. For every lie our guys tell on their speed date, they will be hit with a freezing cold bucket of ice, ridding the male bravado and ultimately showing how 'you are hotter when you're chill.' Campaign Views: 2.8 Mil Campaign Engagements: 10k Links: Ep 1 - https://tinyurl.com/s2yddps Ep 2 - https://tinyurl.com/ty2tgu3
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The Time It TakesThe Home Office challenged us with creating an engaging campaign delivering a hard hitting message.
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Canon EOS R LaunchFor the launch of Canon's EOS R full-frame mirrorless camera, I was tasked in coming up with a idea that would be truly spectacular. A fully immersive futuristic carnival of photographic opportunities set in Shoreditch Electric Light Station was developed so photo journalist could use the cameras, roam around the different sets with actors and performances to take photos and footage. It was a pleasure to create such an amazing idea and to work for the first time with a theatre production compan