Canon Exhibition – The Digital Show

  • Sikko Baltus
CONTRIBUTION:
As "Canon guru" of the Harteffect team, Sikko was responsible for the complete layout, infrastructure and all creative of the exhibition, securing all details according to service and all products that had to be present on the show, respecting Canon brand standards. His knowledge of the Canon products and services had been of great value, guarding timeline and outcome to be on brief.

BRIEF:
We were engaged to designing, creating and executing the stand for Canons's participation at the Melbourne Digital Show – the focus being on engaging consumers with the band, products and services in an experimental and informative way.

CHALLENGE:
We went about designing the stand in a way that cemented Canon's leadership in end-to-end imaging, as well as engaging consumers and spurring on interactive conversations.

OUTCOME:
The finished product engaged consumers while simultaneously building the Canon database, helping drive sales conversations and grow the Canon community. The stand itself demonstrated to consumers how easy it is to get Creative with Canon’s end-to-end imaging solutions, while letting consumers have a ‘hands on’ experience.