Canon IXUS Fashion shoot

I proposed launching the Canon IXUS range of colourful pocket cameras through a fun fashion shoot capturing different fashion personalities personifying each of the cameras, positioning the camera as a must-have fashion accessory for the creative, social fashionista. I produced a suite of fashion photography, lookbook-style brochure, retail POS, an immersive hero parallax scrolling webpage, and BTS video. My role included ideating, planning, producing, art-directing, styling the shoot, creating content for a through-the-line multi-channel online and in-store campaign.