About me

I am a Senior Creative Strategist & Creative Producer. I'm all about content that is purposeful, sincere, original and well-crafted. I believe content strategies should be grown from seeds of insights, and developed through a process that encourages experimentation, and brought to life by a small but mighty group of passionate collaborators.

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Projects

• 7

  Zeux Launch Content StrategyZeux is a fintech start-up that has developed a game-changing investment app. I helped to shape the brand purpose and positioning, go-to-market communications strategy and to develop the brand’s digital content strategy
• 2

  Canon Young Photographer SeriesClient brief: Create a series of content pieces primarily targeted at young aspiring photographers, that guide them on how to become professionals in various photographic fields and genres including travel and wedding photography. Creative Response: Focussing on topics that matter to youth, I proposed telling authentic and important visual stories from the perspective of photography as a means to deal with, talk about and connect with peers about their shared passions and concerns. We paired up
• 1

  FIFA WWC 2019Client Brief: Produce and publish in real time, fresh, distinct social content that celebrates the FIFA WWC players and teams to increase engagement and inspire existing and new fans in social media. My response: I wanted to capture the excitement and strength of the FIFA WWC players and boldness at the heart of #daretoshine FIFA WWC campaign hashtag, with daily content across FIFA's social channels, produced from portrait and match photography, and employing an on-trend visual aesthetic that
• 1

  FIFA Best Awards 2019 Social Branded Content & Portrait PhotographyCreative Portrait Studio for Getty Images Editorial and FIFA Social Content Campaign Mission: Create an engaging social-first branded experience for VIP attendees at the FIFA Best Awards 2019. My response: I produced a full-service photo and animation studio with FIFA Best Awards branding, producing elegant stills and unique video souvenirs for talent. Talent photographed in the photo studio were delivered branded social media assets in real-time, amplifying reach and engagement of the FIFA co
• 1

  Product Launch - Canon EOS 6D Mark IICreative Strategist and Producer who led the multi-channel product launch and creation of the stills, video, web and social influencer content. https://www.canon-europe.com/cameras/eos-6d-mark-ii/ https://www.youtube.com/watch?v=_i7O5lppFPw
• 2

  New Brand Launch - The Fine Food ForagerI devised and executed the multi-channel brand launch campaign strategy, covering online and offline activities in PR, social, CRM, web and live events, with a modest start-up budget, creating all of the launch marketing materials, including designing the first brochure, website development, event stand design and build, Twitter account management, CRM and copywriting all content.

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Projects credited in

• 4

  Canon - M10Chilling with Holly Cato in London and Alina Rudya in Berlin, helping Canon launch their new M10 camera. Director - Tom Wakeling DoP - Rina Yang Editor - Joan Solsona Composer - Chris Hegarty Colourist - Joseph Bicknell Sound Design - Marcin Pawlik Producer - Richard Guy Prod. Company - Tangerine Films hollymariecato.com - Holly Cato alinarudya.com - Alina Rudya
• 2

  Travel Photography with Annapurna Mellor - Short films with Canon EuropeI travelled to Italy with Canon Europe and photographer Henry Jay Kamara to create two short films highlighting my career in Travel Photography and tips to help young photographers access the industry.

Work history

Senior Creative Strategy ManagerLinkedIn
Feb 2020London, United KingdomFull Time
Lead Creative Strategist helping LinkedIn’s clients realise the creative potential of the platform
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Senior Creative StrategistGrayling Public Relations
Dec 2019 - Jan 2020London, United KingdomFreelance
Creative Strategy Lead (freelance) developing Huawei’s social creative content strategy for 2020

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Skills

• Campaign Management
• Art Direction
• Creative Ideas
• Copywriting
• Content Strategy
• Integrated Producer
• Production
• Creative Strategy
• Creative Direction
• Creative Pitching