Being able to tell well-crafted, untold stories that move with their sincerity and humanity is what gets me out of bed in the morning.
As a plate-spinning Creative Leader, Strategist and Producer, I develop award-winning ideas, experiences and content for digital and social channels (and Zoom!) with a particular fondness for photography and film 📸 🎥
I have spent my professional and personal creative life championing and leading diverse, talented visual storytellers, in the hopes that our stories strike a chord with people on the other side.
Projects
- LinkedIn Changemakers on the InsideThe fruition of a little film I pitched to our DEI talent team with the ambitious goal of inspiring change at every level of every organisation, starting with our own. Creative Director & Producer: Wensy Antoli Producer: Amy Brown Exec Producer: Anneka Vestey Exec Producer: Vibha Adlakha LinkedIn Editor: Kishen Randhawa DP/Dir: Ricky Mason
- Canon Young Photographer SeriesClient brief: Create a series of content pieces primarily targeted at young aspiring photographers, that guide them on how to become professionals in various photographic fields and genres including travel and wedding photography. Creative Response: I proposed to the client to shift the focus from a photography genre-focused to telling more authentic and important visual stories from the perspective of photography as a means to deal with, talk about and connect with peers about the shared passi
- FIFA WWC 2019Client Brief: Produce and publish in real time, fresh, distinct social content that celebrates the FIFA WWC players and teams to increase engagement and inspire existing and new fans in social media, leveraging existing assets. My response: I wanted to capture the excitement and strength of the FIFA WWC players and boldness at the heart of #daretoshine FIFA WWC campaign hashtag, with daily content across FIFA's social channels, produced from portrait and match photography, and employing a cons
- FIFA Best Awards 2019 Social Branded Content & Portrait PhotographyCreative Portrait Studio for Getty Images Editorial and FIFA Social Content Campaign Mission: Create an engaging social-first branded experience for VIP attendees at the FIFA Best Awards 2019. My response: I produced a full-service photo and animation studio with FIFA Best Awards branding, producing elegant stills and unique video souvenirs for talent. Talent photographed in the photo studio were delivered branded social media assets in real-time, amplifying reach and engagement of the FIFA co
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Projects credited in
- Canon - M10Chilling with Holly Cato in London and Alina Rudya in Berlin, helping Canon launch their new M10 camera. Director - Tom Wakeling DoP - Rina Yang Editor - Joan Solsona Composer - Chris Hegarty Colourist - Joseph Bicknell Sound Design - Marcin Pawlik Producer - Richard Guy Prod. Company - Tangerine Films hollymariecato.com - Holly Cato alinarudya.com - Alina Rudya
Work history
Head of Creative LabsLinkedIn
London, United KingdomFull Time
I lead LinkedIn's 'Creative Labs', a multi-disciplinary team of content & creative strategists, insights analysts and agency partners to help helping LinkedIn’s clients realise the creative potential of the platform
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Senior Creative StrategistGrayling Public Relations
- London, United KingdomFreelance
Creative Strategy Lead (freelance) developing Huawei’s social creative content strategy for 2020
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Skills
- Campaign Management
- Art Direction
- Creative Ideas
- Copywriting
- Content Strategy
- Integrated Producer
- Production
- Creative Strategy
- Creative Direction
- Creative Pitching
Education
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Bachelor Media and cultureMacquarie University
- Sydney, Australia